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children's moccasins, socks and clothing from leading Swedish brand NowaliNowali - function and fashion moccasins.

In 1950, at Ekeremma Farm in Ljungsarp, Ake Johansson responds to an advert in the paper from Messrs Malmstrom & Co., the company which first introduced moccasins to Sweden. It reads, “we’ll pay you to knit our socks!”.

Today, Nowali is a leading Swedish brand for children's moccasins, socks and clothing. With timeless designs inspired by the Scandinavian landscape and traditional craftsmanship, Nowali original moccasins still use the typical Nowali Link knitting that has been preserved since those early days in 1950 when Ake first started.

Click here to see our full range of Nowali products.